AUDIENCE-AWARE INTERACTIVE CAMPAIGN
For Primedia Outdoor, South Africa
Great example of a quick interactive campaign with content reacting to the audience
In 2019, in cooperation with Quividi our team delivered a smart interactve campaign for Primedia Outdoor, South Africa. Our customer wanted to create an attraction point reinforce the innovative image of the company at their key annual event - South African Council of Shopping Centres expo.
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We used our experience with similar projects and unique capabilities of Quividi Audience Measurement Platform to create an interactive campaign tailored to customer requirements.
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The interactive scenario allowed to offer visitors a choice of drinks, which they could confirm smiling to a chosen option. Then, a message tailored to the visitor's demographics invited them pick up their drink at the counter.
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The solution also allowed to analyse the performance of the campaign with high granularity - to understand visitors' conversion and engagement split by time and demographics.
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If this sounds like something you would like to try -