PORSCHE - CAR MAKE AND MODEL RECOGNITION CAMPAIGN

For oOh! Media and Porsche, led by Deep Recognition (previously Digital Experiences), Australia, 2015

World's first anonymous real-time car recognition technology

In 2014-2015 our team worked together with Deep Recognition (then Digital Experiences) to create a world's first real-time car make and model recognition technology for targeted outdoor advertising.

In partnership with oOh! Media, this technology was successfully used to launch a world's first advertising campaign where Porsche drivers stood out from the crowd with a car recognition billboard at Melbourne Airport.


A state-of-the-art technology, never seen before, allowed real-time anonymous classification of cars by make, model, year range, colour, size, speed and direction. No licence plate recognition was used.

This technology has since been productised by Deep Recognition, used in multiple projects around the world and is commercially available.

If you are interested in something like this -

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